Available for projects

I design products from concept to code.

Graphic designer by training, UX by postgrad. For 15+ years I’ve designed and built digital products — with real accessibility and micro-interactions in the DNA.

I don’t chase trends or ship what everyone else ships.

I build distinctive experiences — accessible and made to last.

— Felipe Genuino · From design to code.

Selected work

07 projects

How I work

05 steps
The process on the Double DiamondTwo diamonds in sequence. In the first, understand and analyse, then decide what to do: it goes from your pain to the right problem. In the second, a clickable prototype, then test and adjust: it goes from the right problem to the live site. Around each diamond, a larger dashed outline shows what AI widens.DISCOVERUnderstandand analyseDEFINEDecidewhat to doDEVELOPClickableprototypeDELIVERTestand adjustYour painThe right problemSite is liveThe process on the Double DiamondTwo diamonds in sequence. In the first, understand and analyse, then decide what to do: it goes from your pain to the right problem. In the second, a clickable prototype, then test and adjust: it goes from the right problem to the live site. Around each diamond, a larger dashed outline shows what AI widens.DISCOVERUnderstand and analyseDEFINEDecide what to doDEVELOPClickable prototypeDELIVERTest and adjustYour painThe right problemSite is live

The usual Double Diamond: open up, choose, open up again, deliver.

What AI widens: more paths explored and tested in the same time.

  1. Understand your pain
  2. Study your social media and your competitors
  3. Build the prototype
  4. Test and adjust
  5. Publish