Process

How I work

Five steps, no surprises along the way. You approve before anything goes live.

The steps

  1. Understand your pain

    Before I design a single screen I need to know what’s holding you back: where your clients come from today, what you’re tired of explaining over messages, what isn’t happening because you don’t have a site.

  2. Study your social media and your competitors

    I read your social media and pull out what’s already there: how you speak, what you show, what you offer. Then I look at who competes for the same attention as you, including people outside your field. That’s where the references come from for what to do and, above all, what not to do.

  3. Build the prototype

    I design the interface and steer the AI through the build, so the prototype is already clickable, not a static image. You see the site before it exists and tell me what to change. Nothing goes live without your approval.

  4. Test and adjust

    During the process I put the site in the hands of real people: people around me and people who may end up using it. That’s what keeps the project from drifting away from what your client needs. As a paid extra, we can validate the flow with a person with a visual impairment: they use the site while recording the screen and we see where the path has friction. Two rounds of adjustments are included in the project price: you point, I fix, you check.

  5. Publish

    I put it live, set up the domain and leave it running. You get everything in your name and under your own logins.

The shape of the process

The process on the Double DiamondTwo diamonds in sequence. In the first, understand and analyse, then decide what to do: it goes from your pain to the right problem. In the second, a clickable prototype, then test and adjust: it goes from the right problem to the live site. Around each diamond, a larger dashed outline shows what AI widens.DISCOVERUnderstandand analyseDEFINEDecidewhat to doDEVELOPClickableprototypeDELIVERTestand adjustYour painThe right problemSite is liveThe process on the Double DiamondTwo diamonds in sequence. In the first, understand and analyse, then decide what to do: it goes from your pain to the right problem. In the second, a clickable prototype, then test and adjust: it goes from the right problem to the live site. Around each diamond, a larger dashed outline shows what AI widens.DISCOVERUnderstand and analyseDEFINEDecide what to doDEVELOPClickable prototypeDELIVERTest and adjustYour painThe right problemSite is live

The usual Double Diamond: open up, choose, open up again, deliver.

What AI widens: more paths explored and tested in the same time.

Why so lean

The classic agency playbook has seven or eight steps, each lasting weeks, with a handoff between design and code.

The world changed and so did the process. I design and steer the AI through the build, so design and code happen together. What doesn’t change is the eye: accessibility and the experience of whoever uses it remain my decision, not the machine’s.

How long it takes

It depends on the project. When you already know roughly what you want, it’s fast: one week at most. A more complex project takes one month at most.

Several shipped in under a week of work: photographer Leandro Boeira’s portfolio (opens in a new tab) and the landing page for a bronchiolitis course (opens in a new tab), for example.

What weighs most on the schedule is the material. The sooner the copy, photos and logins arrive, the sooner the site ships.

For comparison: a British agency lists 8 to 16 weeks for a corporate site.

What I need from you

  • Sites from similar businesses that you like, and that you don’t. Screenshot or link, either works.
  • Your visual identity, if you have one. If you don’t, I build it from your Instagram.
  • The copy and content you imagine the site needs.

It doesn’t have to be finished or pretty. A draft works. I organize it afterwards.

The photos and videos are yours. Your Instagram almost always has what’s needed and we start from there. If something is missing, I suggest stock photo and video libraries.

After launch

How you update the site

It depends on the project. Most common today: you send me the change over WhatsApp and I update it. If you’d rather do it yourself, I deliver it with a content manager, such as WordPress, and you change everything there.

Domain and hosting

They are yours, paid by you and in your name. A site with no content manager is light and fits the free tiers of modern hosting; if your case calls for a paid plan, I tell you beforehand. With WordPress, it goes to shared hosting or a VPS. We talk about costs in person.

Comes with it

Next.js, PWA and more than one language

I build in Next.js. The site can be installed on the phone as an app (PWA) and is born ready for more than one language, when the project calls for it.

Code versioned in Git

All of your site’s code is kept in Git, with the history of every change. You can tell what changed, when it changed, and roll back if needed.

Digital accessibility

Your site works for people with low vision, for people who navigate with the keyboard only and for people who use a screen reader. It isn’t an extra charged on the side: it’s how I build.

A site as a search tool

I build to be found by people and by machines. Today a large share of searches ends in an AI answer rather than a list of links. If you aren’t structured for that, you simply don’t show up.

Next step

Message me on WhatsApp or see pricing (in Portuguese, in BRL).