Color is function,
not decoration.
Inspired by Dieter Rams: good design is as little design as possible. The base is warm and achromatic; the signal accent appears alone, rarely, only on operational controls — rarity is what gives the signal its strength.
Tokens
- --ink…Text / dark surfaces
- --ink-soft…Secondary body text
- --paper…Background
- --paper-pure…Elevated surface
- --muted…Auxiliary text (AA)
- --line…Hairlines
- --line-strong…Borders / emphasis
- --accent…Signal accent (action)
- --accent-alt…Alternate accent
Accent rule
Signal Red means action. It appears in isolation, on a single functional control at a time — never as ornament. On the site it lives only in the menu CTA hover.
Aeonik scale
Display · 700
Heading · 500
Body · 400 — the portfolio's long-form text uses Aeonik Regular with generous breathing room.
Structure
Catalog
Menu call to action
Navigation menu
Tag
Cases, articles and dates
Card with solid shadow
Article covers and carousel slides
Creeta Saúde Respiratória
Pill
Double Diamond nodes and card buttons
Progress bar
Article carousel: shows how much is left to scroll
Outline button
Summary PDF download
Call-to-action block
End of every article
Want a site that works for you?
Previous and next
End of every article
External link
Project mentioned in text: arrow for sighted users, notice for screen readers
Double Diamond
Home and process page; horizontal on wide screens, vertical on phones
The usual Double Diamond: open up, choose, open up again, deliver.
What AI widens: more paths explored and tested in the same time.
Article kit
The system doesn’t stop at the site. Every article ships with three pieces in the same design, generated from a single file: what goes to Instagram is the same thing shown on the page.

Animated cover
The static image is the search and sharing version; the video plays on top and stays off with reduced motion.

Carousel slide
One subject per slide. Every slide has alt text on the page.
Contrast & focus
| Par | Tokens | Ratio | WCAG |
|---|